5 Types of Content Every Church Should Be Posting on Social Media

For churches looking to build an engaging presence on social media, it's important to share a diverse mix of content that serves your congregation and community. By posting a strategic variety of updates, you can minister to people's spiritual needs, promote upcoming events and opportunities, and spark meaningful interactions.

Here are five essential types of content that every church should incorporate into their social media strategy:

1. Bible Verses and Spiritual Encouragement
   
   People crave uplifting spiritual nourishment, especially on social media where much of the content can be draining. Share bible verses, short devotional messages, or inspirational quotes that offer hope, comfort and wisdom from God's Word. This type of content reminds people of eternal truths and can be just the encouragement they need in their daily lives. Social media can sometimes feel like an overwhelming dark cloud of what gets shown to us, churches should be shining light on the hope of Jesus.
   

2. Sermon Recaps
   
   Your weekend sermon message provides brilliant material for engaging social media posts. Offer a brief recap or pull out particularly insightful quotes, points or stories from the message as shareable graphics or short videos. This allows the teaching to live on past the Sunday service and makes it easy for people to reflect on the message or share it with others. This doesn’t have to be video, either. You could make a carousel on canva with the 3 main points of the sermon. You could make posts sharing specific quotes your pastor shared in the sermon. The big thing here is to make it insightful. The biggest mistake I see churches make when sharing reels, quotes, whichever, on social media is grabbing a line or a clip that doesn’t speak to the audience. Sometimes it’s too long of a quote, so the meaning gets lost in the scroll. Sometimes it’s that they don’t clip down the video enough, so there’s too much dead space during the moments when you need to hook the viewer. When youre preparing a sermon recap (either video or graphic based) think of 3 people that you hope would see this, and what they need to hear, and how you can help this resonate with them.
   

3. Resources for Spiritual Growth
   
   Cultivate spiritual development in your church body by sharing links to recommended bible studies, podcasts, books, articles or other resources. These can support personal devotions or small group curriculum. You're equipping your congregation with tools to continually nurture their relationship with God. Content such as “5 books we recommend for elementary parents” or “5 podcast episodes every Christian should listen to” are posts that add value to your audience and help grow your congregation.
   

4. Event and Program Promotions
   
   Make sure your congregation knows about all of the opportunities to get connected through worship services, small groups, outreach events, classes, seminars and more. Use social media to share details, generate interest and ultimately drive engagement with the multitude of ministries your church offers. So many voices in the church marketing world have shouted the message “don’t treat instagram like a bulletin board” for so long, that it now seems many churches have swung the opposite side of the pendulum, erring on the side of never posting about events. Promote your events! People follow your church to know what is happening within the life of your church. it just can’t be the only thing you share, and it has to be done in an engaging way.
   

5. Community Engagement and Outreach
   
   In addition to providing spiritual nourishment for your members, your church's social media should engage the broader community you're called to reach. Share about local service projects, ask thought-provoking questions, celebrate area students/educators, or comment on current events through the lens of your church's values and mission. This positions your church as an active, caring presence. In addition, you have to “feed the algorithm” by posting content that gets engagement, so that your content that won’t get engagement can still be seen. There’s a reason many brands share meme’s and trends on their pages - because they get engagement. You give a little to the social channel (engaging posts) and it will give a little back (growing impressions).

By strategically mixing these five types of content, your church's social media channels can be a source of truth, inspiration and community connection. Each post should ultimately point people to Christ while representing the heart and vision of your ministry.

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